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Customer and Business Analytics

By Putler, Daniel S

Customer and Business Analytics

By Putler, Daniel S

0 - Default Title
Description
Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities. It explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. The authors also give insight into some of the challenges faced when deploying these tools. Readers can access a powerful, GUI-enhanced customized R package online as well as example data sets on the book's website.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
316
Release Date:
2012-06-06
Publication Date:
2012-05-07
Publisher:
CRC Press
Languages:
Original: English
ISBN10:
1466503963
ISBN13:
9781466503960
GPSR Manufacturer Reference:
[email protected]
Weight:
722 g
Height:
179 cm
Width:
261 cm
Thickness:
22 cm
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