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Brands in Times of Constant Change

By Daniel Neye

Brands in Times of Constant Change

By Daniel Neye

- Default Title
Description
The world in constant crisis: agility as the key for brands.- Past, present, future: a holistic perspective for brands.- The relationship between brands, advertising, and society.- The new playing fields: People, Planet, Profit.- Of humans and machines: brand management in the age of AI.- Shaping the brand future: vision, mission, purpose.- From politics to ecology: forward-looking influencing factors in brand development from an environmental perspective.- Facing uncertainties: thinking in scenarios.- Brand management as an integrative-iterative process: the brand-loop model.- Brands in the age of post-purpose.
Product details
Binding:
Paperback
Number of Pages:
220
Release Date:
2026-01-03
Publication Date:
2026-01-03
Publisher:
Springer
Languages:
Original: English
ISBN10:
3658498986
ISBN13:
9783658498986
GPSR Manufacturer Reference:
[email protected]
Weight:
378 g
Height:
168 cm
Width:
240 cm
Thickness:
13 cm
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