Sales, Marketing, and Continuous Improvement

Name: Sales, Marketing, and Continuous Improvement
Brand: Wiley
Availability: OutOfStock
Rating: 5 (1 reviews)

By Stowell, Daniel M

0 - Default Title

Description

Forget the old school approach to Sales and Marketing. Six winning practices puts these departments back on par with the rest of the modern business world, opening the door to higher profits.Based on interviews with individuals in more than 60 companies -- many of them winners of the prestigious Malcolm Baldridge National Quality Award -- this resource for executives, managers, and consultants distills a range of new improvement techniques and technologies down to six proven practices. Stowell shows how to deploy these practices successfully in the sales and marketing departments often left untouched by a company's quality and continuous improvement efforts.

Product details

Edition:

1

Number of Pages:

306

Release Date:

1997-02-05

Publication Date:

1997-02-26

Publisher:

Wiley

Languages:

Original: English

ISBN10:

0787908576

ISBN13:

9780787908577

GPSR Manufacturer Reference:

[email protected]

Weight:

655 g

Height:

157 cm

Width:

235 cm

Thickness:

23 cm

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