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Persuasion

By O'Keefe, Daniel J.

Persuasion Social Sciences

Persuasion

By O'Keefe, Daniel J.

0 - Default Title
Description
The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: - provides a summary of relevant research literature in persuasion - includes suggestions for how to avoid premature generalizations from limited research evidence - presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
384
Release Date:
2002-01-24
Publication Date:
2002-03-12
Publisher:
SAGE Publications Inc
Languages:
Original: English
ISBN10:
0761925392
ISBN13:
9780761925392
Weight:
522 g
Height:
154 cm
Width:
227 cm
Thickness:
20 cm
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