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Social Influence and Consumer Behavior

Product Image: Social Influence and Consumer Behavior

Social Influence and Consumer Behavior

0 - Default Title
Description
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
Product details
Edition:
1
Number of Pages:
150
Release Date:
2012-12-08
Publication Date:
2012-11-20
Publisher:
Psychology Press
Languages:
Original: English
ISBN10:
1848727712
ISBN13:
9781848727717
GPSR Manufacturer Reference:
[email protected]
Weight:
450 g
Height:
175 cm
Width:
250 cm
Thickness:
13 cm
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