The Agency of Local Actors in Cultural Diplomacy

Name: The Agency of Local Actors in Cultural Diplomacy
Brand: Birkhäuser
Availability: OutOfStock
Rating: 5 (1 reviews)

By Daniel Veloza-Franco

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Description

This book analyses local actors’ agency in implementing official cultural diplomacy (CD) activities, using Japan as a case to show how the nation is presented to Spanish-speaking audiences. Drawing on qualitative methods, the book argues that CD activities undergo a process of localisation, whereby local actors strategically adapt and modify official narratives. This localisation highlights both the agency of local actors and a gap —little explored in the CD literature—between official diplomatic narratives and their actual manifestation at the local level. The book further explains why these narrative adjustments occur and how they foster deeper audience engagement, dialogue, and mutual understanding.

Product details

Number of Pages:: 288
Release Date:: 2025-09-27
Publication Date:: 2025-09-27
Publisher:: Birkhäuser
Languages:: Original: English
ISBN10:: 303197414X
ISBN13:: 9783031974144
GPSR Manufacturer Reference:: [email protected]
Weight:: 486 g
Height:: 15.3 cm
Width:: 21.6 cm
Thickness:: 2.1 cm

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