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The Facebook Marketing Book

By Dan Zarrella

The Facebook Marketing Book Business, Finance & Career

The Facebook Marketing Book

0 - Default Title
Description
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. * Approach Facebook's complex environment with clear, actionable items * Make sense of the social networking world * Be familiar with the technologies you need for social network marketing * Explore tactics for using Facebook features, functionality, and protocols * Learn how to set specific campaign goals * Determine which Facebook features are relevant to your campaigns * Plan and execute Facebook marketing strategies * Measure the results of your campaigns with key performance indicators
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
282
Release Date:
2011-01-05
Publication Date:
2011-02-08
Publisher:
O'Reilly Media
Languages:
Original: English
ISBN10:
1449388485
ISBN13:
9781449388485
GPSR Manufacturer Reference:
[email protected]
Weight:
353 g
Height:
205 cm
Width:
152 cm
Thickness:
17 cm
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