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Pop-Up Business for Dummies

By Dan Thompson

Product Image: Pop-Up Business for Dummies

Pop-Up Business for Dummies

Only 1 item left in stock
Description
Your complete guide to planning, starting and running a successful pop up venture Pop up shops are popping up all over. And everybody from big-name international brands to fledgling fashion designers, crafters and budding artists are jumping on the pop up bandwagon. That's because pop ups provide a great way to test out a new business idea, experiment with a new product, location or market, gain exposure and learn more about customers – all with minimal risk and financial outlay. Packed with case studies, tips and expert advice, this book is your total hands-on guide to all things pop up. - Get the lay of the land – research your market and develop a business plan to make sure that your pop up idea is really viable - Rally your troops – assemble a team that can help you bring your pop up dream to life - Create a home for your business – find the perfect space, fit it out without spending too much and create an environment that's welcoming - Pull in the punters – create a recognisable brand and market your pop up using a range of inexpensive tools, from neighbourhood meet-and-greets to social media - Stay on-track – get a handle on the day-to-day running of your pop up Open the book and find: - Tips to find the perfect location and space for your venture - Strategies for negotiating the best possible terms with a landlord - How to fix up and fit out your space without breaking the bank - Free and inexpensive advertising and marketing ideas - A wealth of tips and hints from successful pop ups Learn to: - Plan and launch a successful pop up business - Find the perfect space – and landlord! - Promote your pop up - Manage day-to-day business tasks with ease
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2012-10-05
Publication Date:
2012-12-03
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118443497
ISBN13:
9781118443491
GPSR Manufacturer Reference:
[email protected]
Weight:
342 g
Height:
139 cm
Width:
217 cm
Thickness:
17 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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