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Understanding Digital Marketing

By Damian Ryan

Product Image: Understanding Digital Marketing

Understanding Digital Marketing

0 - Default Title
Description
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
464
Release Date:
2016-11-03
Publication Date:
2016-11-01
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749478438
ISBN13:
9780749478438
GPSR Manufacturer Reference:
[email protected]
Weight:
699 g
Height:
156 cm
Width:
234 cm
Thickness:
24 cm
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