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Advertising for Dummies 2nd Edition

By Dahl, Gary R.

Advertising for Dummies 2nd Edition

Only 1 item left in stock
Description
New info on buzz, publicity, and word-of-mouth advertising The fun and easy way® to create effective ads and increase your profits Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums - from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should - and shouldn't - use shortcuts to save costs. Discover how to - Set a realistic ad budget - Define and position your message - Identify and target your audience - Create great ads for every medium - Make an emotional connection - Use "ad speak" effectively
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
338
Release Date:
2006-12-15
Publication Date:
2006-12-15
Publisher:
For Dummies
Languages:
Published: English, Original: English
ISBN10:
0470045833
GPSR Manufacturer Reference:
[email protected]
Weight:
1050 g

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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