Placeholder text

Go to cart

Aditude

By Peter Daboll

Aditude book

Aditude

By Peter Daboll

Only 1 item left in stock
Description
At last, a book that puts ad creative in its proper place to drive brand success. Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll's logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.
Product details
Number of Pages:
196
Release Date:
2015-09-10
Publication Date:
2015-07-30
Publisher:
Advantage Media Group, Inc.
Languages:
Original: English
ISBN10:
1599325640
ISBN13:
9781599325644
Weight:
567 g
Height:
155 cm
Width:
231 cm
Thickness:
18 cm

Condition

Show more

Show less
Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
Available immediately
€6,99

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€6,99