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Selling The Cow

By Small, D W

Product Image: Selling The Cow

Selling The Cow

By Small, D W

0 - Default Title
Description
Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling The Cow takes a look at the parable of Jack and The Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling The Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.
Product details
Binding:
Paperback
Number of Pages:
102
Release Date:
2020-05-18
Publication Date:
2020-05-18
Publisher:
Springsociety Publishing
Languages:
Original: English
ISBN10:
1734941103
ISBN13:
9781734941104
GPSR Manufacturer Reference:
[email protected]
Weight:
120 g
Height:
127 cm
Width:
203 cm
Thickness:
6 cm
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