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Advertising Management

Product Image: Advertising Management

Advertising Management

0 - Default Title
Description
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
232
Release Date:
2009-04-15
Publication Date:
2009-04-15
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0765622602
ISBN13:
9780765622600
GPSR Manufacturer Reference:
[email protected]
Weight:
458 g
Height:
189 cm
Width:
246 cm
Thickness:
13 cm
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