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Follow the Feeling

By Wright, Kai D

Follow the Feeling Law

Follow the Feeling

Only 1 item left in stock
Description
In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing brands from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner reveals five branding secrets-lexicon, audio, visuals, experience, and culture (LAVEC)-that will help you lean into the future without getting lost in data. Starting with behavioral principles rooted in economics and ending with a new systems-based approach calibrated for a hyper-connected audience, Follow the Feeling is a reminder that regardless of whether you're a startup, Fortune 500 company, non-profit, or even an individual, the most important indicator of brand value is simply how you make others feel. He wants to help you build a better brand; feelings are the blueprint. Sharing research, case studies, strategy frameworks, and quick-start tips on how to grow brands using the LAVEC system, the book takes readers on a journey in discovering, envisioning, and implementing culturally-infectious branding strategies both observed in fast-growing companies and learned while advising brands from Bank of America & HP to Sean "Diddy" Combs & Megan Trainor. This book is full of secrets and shortcuts that will enable you and your team to use one branding system to: - Invest time, energy, and resources in the parts of the brand that matter most - Efficiently create and deploy a comprehensive brand strategy - Quickly launch new brands or reboot existing brands for growth - Build tribes from audiences, consumers, clients, and partners - Lean into the convergence of communication, culture, digital, and technology Offering a wittingly refreshing testament that brands are not built on data obsession, but rather, brands are built on customer obsession that starts with empathy towards communities, this book is a must-have resource for the entire organization, helping each team member unlock a growth path for your brand using the master key of feelings.
Product details
Edition:
1
Number of Pages:
304
Release Date:
2019-07-24
Publication Date:
2019-08-06
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1119600499
ISBN13:
9781119600497
GPSR Manufacturer Reference:
[email protected]
Weight:
505 g
Height:
159 cm
Width:
236 cm
Thickness:
32 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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