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Learning Aid for Use With Basic Marketing: A Global-Managerial Approach

By Perreault Jr., William D.

Learning Aid for Use With Basic Marketing: A Global-Managerial Approach

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Description
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.
Product details
Binding:
Paperback
Edition:
13
Release Date:
1998-11-01
Publication Date:
1998-11-01
Publisher:
McGraw-Hill Inc.,US
Languages:
Published: English, Original: English
ISBN10:
0070005699
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