Hospitality Marketing and Consumer Behavior

Name: Hospitality Marketing and Consumer Behavior
Brand: Apple Academic Press
Availability: OutOfStock
Rating: 5 (1 reviews)

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Description

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

Product details

Edition:

1

Number of Pages:

380

Release Date:

2017-06-19

Publication Date:

2017-06-19

Publisher:

Apple Academic Press

Languages:

Original: English

ISBN10:

1771883782

ISBN13:

9781771883788

Weight:

734 g

Height:

161 cm

Width:

240 cm

Thickness:

25 cm

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