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Israel, D: DATA ANALYSIS IN BUSINESS RESE

By D. Israel

Israel, D: DATA ANALYSIS IN BUSINESS RESE Natural Sciences

Israel, D: DATA ANALYSIS IN BUSINESS RESE

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Description
While there are books focusing on parametric tests, the domain of nonparametric tests is mostly unexplored. Data Analysis in Business Research: A Step by Step Nonparametric Approach brings under one umbrella all the major nonparametric statistical tools that can be used by undergraduate and postgraduate students of all disciplines, especially students of Research Methods in Social Sciences and Management Studies, in their dissertation work. Students face difficulty in analyzing data collected from small samples; they end up reporting mere percentage analysis which results in the loss of information collected. Hence there is a need to create awareness among students and researchers about the application of major nonparametric tools that can be applied confidently without worrying about sample size, scale of measurement, normality assumptions or other parameters of that nature. The lucid presentation of the step-by-step procedures, explaining in simple English how to perform each of the major nonparametric tests, is a major attraction of the book. The book, which also has a comprehensive question bank, assumes minimal or little knowledge of statistics on the part of the reader. This book will also be informative for Marketing Research professionals and organisations, consultancies and organisations of economic research.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
281
Release Date:
2009-01-06
Publication Date:
2009-01-06
Publisher:
Sage Publications
Languages:
Published: English, Original: English
ISBN10:
8178298759
ISBN13:
9788178298757
Weight:
614 g
Height:
189 cm
Width:
246 cm
Thickness:
17 cm
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