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Electronic Commerce

Electronic Commerce Business, Finance & Career

Electronic Commerce

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Description
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Product details
Binding:
Paperback
Edition:
12
Number of Pages:
624
Release Date:
2016-02-26
Publication Date:
2016-02-26
Publisher:
Cengage Learning
Languages:
Original: English
ISBN10:
1305867815
ISBN13:
9781305867819
GPSR Manufacturer Reference:
[email protected]
Weight:
935 g
Height:
187 cm
Width:
231 cm
Thickness:
25 cm
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