America Through the Eyes of China and India

Name: America Through the Eyes of China and India
Brand: Continnuum-3PL
Availability: OutOfStock
Rating: 5 (1 reviews)

By Sherman, Edward D.

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Description

America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like The OC to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities.
America Through the Eyes of China and India explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.

Product details

Edition:: 1
Number of Pages:: 178
Release Date:: 2010-09-09
Publication Date:: 2010-09-09
Publisher:: Continnuum-3PL
Languages:: Original: English
ISBN10:: 0826422705
ISBN13:: 9780826422705
Weight:: 363 g
Height:: 145 cm
Width:: 222 cm
Thickness:: 13 cm

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