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Description
This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.
Product details
- Type:
- Book
- Languages:
-
Original:
English
- Number of Pages:
-
270
- Publisher:
-
Lexington Books
- Publication Date:
-
2010-10-28
- Release Date:
-
2010-10-01
- ISBN / EAN:
-
9780739147900
- Weight:
-
593 g
- Dimensions:
-
16/24/2 cm
- GPSR Manufacturer Reference:
-
[email protected]
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