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Game Theory

By Donnelly, Mark D

Game Theory

By Donnelly, Mark D

0 - Default Title
Description
Most marketing strategies don't fail because they're wrong. They fail because someone else reacts. Game Theory: Because the Market Doesn't Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises. Written in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why "best practice" often traps entire industries in comfortable stalemates. This book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.
Product details
Binding:
Paperback
Number of Pages:
94
Release Date:
2026-01-31
Publication Date:
2026-01-31
Publisher:
Rock / Paper / Safety Scissors
Languages:
Original: English
ISBN10:
1956688684
ISBN13:
9781956688689
Weight:
216 g
Height:
152 cm
Width:
229 cm
Thickness:
6 cm
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