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Advanced Marketing Management

By Devi, D Renuka

Advanced Marketing Management

By Devi, D Renuka

0 - Default Title
Description
Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience.
Product details
Binding:
Paperback
Number of Pages:
104
Release Date:
2025-10-27
Publication Date:
2025-10-27
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209124364
ISBN13:
9786209124365
Weight:
173 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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