The Global Marketing Imperative

Name: The Global Marketing Imperative
Brand: McGraw-Hill Contemporary
Availability: OutOfStock
Rating: 5 (1 reviews)

By Czinkota, Michael R.

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Description

Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory-- Explain all the strategic alternatives for going global-- Help you present, promote, and price your products and services to appeal to world markets

Product details

Edition:

2

Number of Pages:

304

Release Date:

1994-08-01

Publication Date:

1994-08-01

Publisher:

McGraw-Hill Contemporary

Languages:

Published: English, Original: English

ISBN10:

0844235504

Weight:

695 g

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