Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising

Name: Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Brand: Hudson House Pub
Availability: OutOfStock
Rating: 5 (1 reviews)

By Czerniawski, Richard D.

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Description

The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

Product details

Binding:: Paperback
Number of Pages:: 298
Release Date:: 1999-12-01
Publication Date:: 1999-12-01
Publisher:: Hudson House Pub
Languages:: Published: English, Original: English
ISBN10:: 1587768143
Weight:: 680 g

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