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Competitive Positioning: Best Practices for Creating Brand Loyalty

By Czerniawski, Richard D.

Product Image: Competitive Positioning: Best Practices for Creating Brand Loyalty

Competitive Positioning: Best Practices for Creating Brand Loyalty

By Czerniawski, Richard D.

- Default Title
Description
It takes healthy brands to succeed in today's chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an "age of sameness," where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is not enough to win customers and create loyalty. COMPETITIVE POSITIONING - BEST PRACTICES FOR CREATING BRAND LOYALTY empowers marketing managers by sharing proven principles, insights from leading marketing practitioners, practical tools, and real-world examples, all of which will help you to successfully build your brand a brand that will connect emotionally with the heart, and remain uppermost in your customers' minds. Step by step, you'll learn best practices that will enable you to develop a competitive positioning.
Product details
Binding:
Paperback
Number of Pages:
317
Release Date:
2010-09-01
Publication Date:
2010-09-30
Publisher:
NETSOURCE DISTRIBUTION
Languages:
Original: English
ISBN10:
158776914X
ISBN13:
9781587769146
Weight:
699 g
Height:
187 cm
Width:
228 cm
Thickness:
27 cm
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