Placeholder text

Go to cart

The New Handshake

By Joan Curtis

Product Image: The New Handshake

The New Handshake

Only 1 item left in stock
Description
This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy-including how to empower salespeople to overcome their resistance to change.
Product details
Edition:
illustrated
Number of Pages:
224
Release Date:
2010-08-05
Publication Date:
2010-08-05
Publisher:
Praeger
Languages:
Original: English
ISBN10:
0313382719
ISBN13:
9780313382710
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
7
Maximum Reading Age:
17
Weight:
505 g
Height:
161 cm
Width:
240 cm
Thickness:
17 cm

Condition

Show more

Show less
Like new
Items present themselves flawlessly, free of any signs of wear. Your new book may even be unread and your new media comes in impeccable condition, including an undamaged dust jacket or original foil packaging.
Available immediately
€7,59

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€7,59