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Images of Strategy

By Stephen Cummings

Product Image: Images of Strategy

Images of Strategy

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Description
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. - An innovative and multi-functional approach to strategic management. - Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management - Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. - Includes case examples to illustrate the chapters. - Provides further reading sections and student questions - Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
464
Release Date:
2003-06-20
Publication Date:
2003-06-20
Publisher:
John Wiley & Sons
Languages:
Original: English
ISBN10:
0631226109
ISBN13:
9780631226109
GPSR Manufacturer Reference:
[email protected]
Weight:
794 g
Height:
170 cm
Width:
244 cm
Thickness:
25 cm
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