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Revenue Management

By Cross, Robert G.

Product Image: Revenue Management

Revenue Management

Only 1 item left in stock
Description
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Product details
Binding:
Paperback
Number of Pages:
288
Release Date:
1997-12-29
Publication Date:
1997-12-29
Publisher:
Crown Publishing Group (NY)
Languages:
Original: English
ISBN10:
0767900332
ISBN13:
9780767900331
Weight:
268 g
Height:
139 cm
Width:
208 cm
Thickness:
22 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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