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Loyalty Management

By Cristina Ziliani

Product Image: Loyalty Management

Loyalty Management

0 - Default Title
Description
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.
It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
322
Release Date:
2025-01-06
Publication Date:
2025-01-06
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032510358
ISBN13:
9781032510354
GPSR Manufacturer Reference:
[email protected]
Weight:
491 g
Height:
156 cm
Width:
234 cm
Thickness:
17 cm
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