Loyalty Management

Name: Loyalty Management
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Cristina Ziliani

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Description

In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.
It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.

Product details

Binding:: Paperback
Edition:: 2
Languages:: Original: English
Number of Pages:: 322
Publisher:: Routledge
Publication Date:: 2025-01-06
ISBN / EAN:: 9781032510354
Weight:: 491 g
Dimensions:: 16/23/2 cm
GPSR Manufacturer Reference:: [email protected]

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