Placeholder text

Go to cart

The Myth of Excellence

By Fred Crawford

The Myth of Excellence

Only 1 item left in stock
Description
Ex•cel•lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.
Product details
Binding:
Paperback
Number of Pages:
274
Release Date:
2003-05-27
Publication Date:
2003-05-27
Publisher:
Crown
Languages:
Original: English
ISBN10:
0609810014
ISBN13:
9780609810019
Weight:
309 g
Height:
132 cm
Width:
203 cm
Thickness:
15 cm

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€4,79

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€4,79