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Coyne, K: Brainsteering

By Coyne, Kevin P.

Product Image: Coyne, K: Brainsteering

Coyne, K: Brainsteering

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Description
"[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.
Product details
Edition:
1
Number of Pages:
256
Release Date:
2011-03-01
Publication Date:
2011-03-01
Publisher:
Harper Business
Languages:
Published: English, Original: English
ISBN10:
0062006193
ISBN13:
9780062006196
GPSR Manufacturer Reference:
[email protected]
Weight:
416 g
Height:
163 cm
Width:
233 cm
Thickness:
24 cm
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