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Strategic Internal Communication

By David Cowan

Product Image: Strategic Internal Communication

Strategic Internal Communication

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Description
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
232
Release Date:
2019-03-03
Publication Date:
2017-06-28
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
0749478659
ISBN13:
9780749478650
GPSR Manufacturer Reference:
[email protected]
Weight:
360 g
Height:
156 cm
Width:
234 cm
Thickness:
13 cm
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