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Mass Communication Research Methods

By Simon Cottle

Mass Communication Research Methods Law

Mass Communication Research Methods

By Simon Cottle

0 - Default Title
Description
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
360
Release Date:
1998-05-20
Publication Date:
1998-05-20
Publisher:
Bloomsbury Publishing plc
Languages:
Original: English
ISBN10:
033361710X
ISBN13:
9780333617106
GPSR Manufacturer Reference:
[email protected]
Weight:
508 g
Height:
140 cm
Width:
216 cm
Thickness:
21 cm
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