Redefining the Future of Digital Marketing With Virtual Influencers

Name: Redefining the Future of Digital Marketing With Virtual Influencers
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ricardo Correia

0 - Default Title

Description

"This book delves into the emerging phenomenon of Virtual Influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and consumer goods. By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, Virtual Influencers offer brands a unique opportunity to engage audiences in new and powerful ways"-- Provided by publisher.

Product details

Binding:: Paperback
Number of Pages:: 340
Release Date:: 2025-04-11
Publication Date:: 2025-05-07
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798337302560
GPSR Manufacturer Reference:: [email protected]
Weight:: 641 g
Height:: 178 cm
Width:: 254 cm
Thickness:: 18 cm

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