The Insights Driven Product Manager

"Only 10% of product teams are able to validate their most important product decisions with data." - The State of Product Analytics

The Insights Driven Product Manager shares real life examples, pragmatic advice and reusable templates on:

- Which product metrics to track- How to make your metrics more actionable- How to run A/B experiments- How to link product metrics to business impact- When to use qualitative vs quantitative data- How to share insights with your stakeholders- How to create a truly insights driven culture + templates and worksheets you can apply to your product straight away!

"Whether you're a seasoned PM or just starting out, this book is a must-read! My biggest takeaway? I'll be rallying my team to realign with a powerful tool from the book: the Metrics One Pager. It's a brilliant workshop idea that helps define actionable insights and drives insight-based decision-making across the board." - Tom Ryan, Co-Founder & Head of Product Engineering

"I wish I had found something like this sooner. It is very well written with great advice. A lot of the time new product managers, or even experienced ones struggle with a structured approach to metrics. Reading this book was pure delight, enlightenment, and a refresher to identify and focus on the most important metrics, use them to learn, and let them be the guide for the actions." - Atif Iqbal, Product Manager FinTech

"A valuable guide for both new and experienced Product Managers to help them focus on metrics that truly matter!" - Quinnie Chen, PM & Co-founder @Mindcellar

"Really well written! A book that is succinct and insightful!" - Kinanti Desyanandini, Product DesignerWho this book is for

- Product Managers of technology products who want to become more insights driven- Business leaders who want to use better data insights to inform product roadmaps- Product ops, designers, engineers or marketers who want to learn about product metrics and tools