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Winning at New Products

By Cooper, Robert G

Winning at New Products

0 - Used - very good
Description
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
448
Release Date:
2017-09-19
Publication Date:
2017-09-19
Publisher:
Basic Books
Languages:
Original: English
ISBN10:
0465093329
ISBN13:
9780465093328
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
13
Maximum Reading Age:
99
Weight:
458 g
Height:
149 cm
Width:
231 cm
Thickness:
35 cm
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