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Guerrilla Marketing for Consultants

By Levinson, Jay Conrad

Guerrilla Marketing for Consultants Law

Guerrilla Marketing for Consultants

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Description
Proven guerrilla marketing tactics specifically designed for consultants Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and energy–instead of money–to get the job done. Now, Guerrilla Marketing for Consultants applies the power of guerrilla marketing to the hypercompetitive business of consulting. "Wow! If you’re the sort of person who tells someone how to build a watch when they ask you what time it is, this is the book for you. No baloney, essential, useful hands-on advice for anyone who’s serious about being a consultant."
–Seth Godin, author of Free Prize Inside "Great consultants don’t just talk about marketing, they do it–every day. That’s why they win. Follow the marketing advice in this book, and you’ll outsell, outperform, and outlast your competitors."
–Jeffrey Fox, marketing consultant and author of How to Become a Marketing Superstar "Mike McLaughlin and Jay Levinson are two of the smartest, street-savvy marketers around. Guerrilla Marketing for Consultants distills their collective wisdom into a practical field guide, chock-full of practical tips and tactics."
–Harry Mills, author of The Rainmaker’s Toolkit and Artful Persuasion
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
294
Release Date:
2004-09-24
Publication Date:
2004-10-08
Publisher:
Wiley
Languages:
Original: English
ISBN10:
047161873X
ISBN13:
9780471618737
GPSR Manufacturer Reference:
[email protected]
Weight:
370 g
Height:
154 cm
Width:
229 cm
Thickness:
22 cm
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