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Guerrilla Marketing, 4th edition
8 - Used - good
Description
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bibleand the book every small-business owner should have on his or her shelf.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
386
Release Date:
2007-05-22
Publication Date:
2007-05-22
Publisher:
Houghton Mifflin
Languages:
Original:
English
ISBN10:
0618785914
ISBN13:
9780618785919
GPSR Manufacturer Reference:
Weight:
625 g
Height:
152 cm
Width:
229 cm
Thickness:
23 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€2,69