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Visual Language for Designers (Paperback)

By Connie Malamed

Visual Language for Designers (Paperback)

By Connie Malamed

0 - Default Title
Description
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, "Visual Language for Designers" explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.Includes: --How to organize graphics for quick perception--How to direct the eyes to essential information--How to use visual shorthand for efficient communication--How to make abstract ideas concrete--How to best express visual complexity--How to charge a graphic with energy and emotion
Product details
Binding:
Paperback
Number of Pages:
240
Release Date:
2011-11-01
Publication Date:
2011-11-01
Publisher:
ROCKPORT PUBL
Languages:
Original: English
ISBN10:
1592537413
ISBN13:
9781592537419
Weight:
500 g
Height:
231 cm
Width:
278 cm
Thickness:
23 cm
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