MS-61 Consumer Behaviour
% SALE
MS-61 Consumer Behaviour
% SALE
% SALE
Description
MS-61 Consumer Behaviour
Topics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process & Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)
Product details
- Type:
- Book
- Binding:
- Paperback
- Languages:
-
Original:
English
- Number of Pages:
-
150
- Publisher:
-
GULLYBABA PUBLISHING HOUSE PVT LTD
- Publication Date:
-
2022-01-11
- ISBN / EAN:
-
9789355544315
- Weight:
-
199 g
- Dimensions:
-
14/22/1 cm
- GPSR Manufacturer Reference:
-
[email protected]
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