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Visual Public Relations

By Simon Collister

Visual Public Relations Business, Finance & Career

Visual Public Relations

By Simon Collister

0 - Default Title
Description
This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the future of strategic communication within a multi-sensory environment. With international contributions drawn from PR, visual culture, communication, design and cultural theory, it will be of great interest to scholars and advanced students of PR and strategic communication, as well as cultural, media and critical studies.
Product details
Edition:
illustrated
Number of Pages:
218
Release Date:
2018-04-06
Publication Date:
2018-04-05
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138064661
ISBN13:
9781138064669
GPSR Manufacturer Reference:
[email protected]
Weight:
496 g
Height:
161 cm
Width:
240 cm
Thickness:
16 cm
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