Economics in a Business Context

Name: Economics in a Business Context
Brand: Cengage Learning
Availability: OutOfStock
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Description

Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence company performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.

Product details

Binding:: Paperback
Edition:: 3
Number of Pages:: 352
Release Date:: 1999-12-01
Publication Date:: 2010-03-10
Publisher:: Cengage Learning
Languages:: Original: English
ISBN10:: 1861524005
ISBN13:: 9781861524003
GPSR Manufacturer Reference:: [email protected]
Weight:: 549 g
Height:: 189 cm
Width:: 244 cm
Thickness:: 17 cm

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