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Consuming Dance

By Dunagan, Colleen T

Consuming Dance

By Dunagan, Colleen T

0 - Default Title
Description
Dance in TV advertisements has long been familiar to Americans as a silhouette dancing against a colored screen, exhibiting moves from air guitar to breakdance tricks, all in service of selling the latest Apple product. But as author Colleen T. Dunagan shows in Consuming Dance, the advertising industry used dance to market items long before iPods. In this book, Dunagan lays out a comprehensive history and analysis of dance commercials to demonstrate the ways in which the form articulates with, informs, and reflects U.S. culture. In doing so, she examines dance commercials as cultural products, looking at the ways in which dance engages with television, film, and advertising in the production of cultural meaning. Throughout the book, Dunagan interweaves semiotics, choreographic analysis, cultural studies, and critical theory in an examination of contemporary dance commercials while placing the analysis within a historical context. She draws upon connections between individual dance-commercials and the discursive and production histories to provide a thorough look into brand identity and advertising's role in constructing social identities.
Product details
Binding:
Paperback
Number of Pages:
266
Release Date:
2018-06-06
Publication Date:
2018-06-01
Publisher:
Oxford University Press
Languages:
Original: English
ISBN10:
019049137X
ISBN13:
9780190491376
GPSR Manufacturer Reference:
[email protected]
Weight:
409 g
Height:
156 cm
Width:
234 cm
Thickness:
14 cm
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