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L'image réfléchie : sémiotique et marketing

Product Image: L'image réfléchie : sémiotique et marketing

L'image réfléchie : sémiotique et marketing

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Description
Le marketing est ici interrogé au moyen de la sémiotique, qui décrit quelques-unes des stratégies signifiantes mises en oeuvre par les publicitaires. ©Electre 2026
Product details
Binding:
Paperback
Number of Pages:
144
Release Date:
1998-05-01
Publication Date:
1998-07-15
Publisher:
Editions L'Harmattan
Languages:
Published: French, Original: French
ISBN10:
2738467563
Weight:
234 g
Height:
220 cm
Width:
140 cm
Thickness:
8 cm

Condition

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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