Globalization, Development and the Mass Media

Name: Globalization, Development and the Mass Media
Brand: SAGE Publications Ltd
Availability: OutOfStock
Rating: 5 (1 reviews)

By Colin Sparks

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Description

Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Product details

Binding:: Paperback
Edition:: illustrated
Languages:: Original: English
Number of Pages:: 266
Publisher:: SAGE Publications Ltd
Publication Date:: 2007-11-20
ISBN / EAN:: 9780761961628
Weight:: 465 g
Dimensions:: 17/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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