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Globalization, Development and the Mass Media

By Colin Sparks

Product Image: Globalization, Development and the Mass Media

Globalization, Development and the Mass Media

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Description
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
266
Release Date:
2007-11-20
Publication Date:
2007-11-20
Publisher:
SAGE Publications Ltd
Languages:
Original: English
ISBN10:
0761961623
ISBN13:
9780761961628
GPSR Manufacturer Reference:
[email protected]
Weight:
465 g
Height:
170 cm
Width:
244 cm
Thickness:
15 cm
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