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Strategic Marketing Planning

By Colin Gilligan

Strategic Marketing Planning Law

Strategic Marketing Planning

0 - Default Title
Description
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
576
Release Date:
2009-03-27
Publication Date:
2009-03-27
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1856176177
ISBN13:
9781856176170
GPSR Manufacturer Reference:
[email protected]
Weight:
1099 g
Height:
189 cm
Width:
246 cm
Thickness:
31 cm
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