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Join the Brand

By Norty Cohen

Join the Brand

By Norty Cohen

0 - Default Title
Description
After answering the question, "How and why do consumers adopt brands," author Norty Cohen takes it the next step with a new question: "How Does Your Brand Become A Sticker On A Laptop?" Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long term equity. Consumers participate in brands that make them look good, feel good and keep them entertained. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can fulfill their need to belong. Join the Brand presents dozens of findings on best case examples, using info graphics and exercises for connecting the dots.
Product details
Number of Pages:
220
Release Date:
2018-09-24
Publication Date:
2018-09-24
Publisher:
Ideapress Publishing
Languages:
Original: English
ISBN10:
1940858682
ISBN13:
9781940858685
Weight:
567 g
Height:
157 cm
Width:
229 cm
Thickness:
23 cm
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