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Digitalizing Consumption

By Franck Cochoy

Digitalizing Consumption Media & Communication

Digitalizing Consumption

By Franck Cochoy

0 - Default Title
Description
Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital devices, especially in terms of gender, ethics and power relations. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, and particularly the use of market devices in consumers' everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Product details
Edition:
illustrated
Number of Pages:
272
Release Date:
2017-06-07
Publication Date:
2017-06-05
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138124893
ISBN13:
9781138124899
GPSR Manufacturer Reference:
[email protected]
Weight:
575 g
Height:
161 cm
Width:
240 cm
Thickness:
19 cm
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