Integrated Advertising, Promotion and Marketing Communications

Name: Integrated Advertising, Promotion and Marketing Communications
Brand: Prentice Hall
Availability: OutOfStock
Rating: 5 (1 reviews)

By Kenneth Clow

0 - Default Title

Description

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

Product details

Binding:

Paperback

Edition:

6

Number of Pages:

480

Release Date:

2013-04-04

Publication Date:

2013-04-04

Publisher:

Prentice Hall

Languages:

Original: English

ISBN10:

0273786989

ISBN13:

9780273786986

GPSR Manufacturer Reference:

[email protected]

Weight:

888 g

Height:

215 cm

Width:

274 cm

Thickness:

20 cm

Buy on Amazon

Currently sold out