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The Consumer Experience of Higher Education

By Deirdre McArdle-Clinton, Deirdre McArdle-Clinton

The Consumer Experience of Higher Education Study Guides

The Consumer Experience of Higher Education

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Description
This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commodity and require that information be packaged for easy consumption. The purpose of this study is to examine the current situation in education against the backdrop of an emerging trend that sees education as a product and students as consumers or customers. The literature provides a basis to argue that a qualification now is frequently a simulacrum while previously it represented knowledge and competency.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
280
Release Date:
2011-11-03
Publication Date:
2011-11-03
Publisher:
Continnuum-3PL
Languages:
Original: English
ISBN10:
1441179194
ISBN13:
9781441179197
GPSR Manufacturer Reference:
[email protected]
Weight:
430 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm
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